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Introducing Broker vs Executing Broker


Introducing Broker vs Executing Broker
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Introducing Broker vs Executing Broker

Vantage Updated Updated Tue, 25 July 2023 06:21
Introducing Broker vs Executing Broker
Introducing broker vs executing broker

In the financial market, various roles exist to facilitate trading transactions, including the Introducing Broker (IB) and the Executing Broker (EB). Each of these brokers plays a distinct and important part in the financial market ecosystem. In this article, we will explore the roles and functions of these brokers and the difference between introducing broker vs executing broker to provide you with a clearer understanding. 

What is an Introducing Broker 

An introducing broker (IB) acts as a bridge between individual traders and large brokerage firms or exchanges. Their role is to introduce clients to these partnered up brokers and help facilitate their trading activities. IBs are able to help clients gain access to the financial markets for trading through this partnership.  

In return for connecting clients with the broker, IBs are able to gain a commission or fee in return for their effort from the broker. 

Apart from acting as the intermediary between the client and broker, IBs also play an important role in supporting their clients on their trading journey. IBs provide consultation and answer all their clients’ queries. The level of expertise and service offered by each IB may vary. To further distinguish themselves from competitors, IBs can provide traders with essential trading tools and educational resources such as webinars and articles to help their clients make better-informed trades and continue trading long-term with the partnered broker. 

How to Become An Introducing Broker 

If you’re interested in becoming an IB, here are some of the steps you can take to pursue this role: 

  1. Research on the broker 

Before joining an IB program, conducting thorough research on the broker is essential. You should review the broker’s commission plans to understand how you will be compensated for your efforts as an IB. Consider factors such as commission rates, payment frequency, and any potential tiered structures based on client trading volumes. This will help you estimate your potential earnings. 

Additionally, you should understand the types of clients the broker caters to, as this can impact your potential client base as an IB. Evaluate if the broker’s target market aligns with your own network or target audience. Assess the broker’s reputation and track record in the industry. Look for reviews, testimonials, and industry rankings to gauge their reliability and trustworthiness. This step is crucial to ensure you are partnering with a reputable and dependable broker. 

Lastly, you can explore any additional advantages the broker offers to its IBs. This may include marketing support, training resources, dedicated account managers, or specialized tools that can enhance your ability to attract and assist clients effectively. Assessing these added benefits can contribute to your success as an IB. 

Once you have thoroughly researched and evaluated the broker, if you are satisfied with their offerings and believe they are the right fit for your goals, proceed with the application process to join their IB program. Follow the broker’s instructions to complete the application, provide any necessary documentation, and await approval to begin operating as an IB with the broker. 

  1. Develop a client acquisition plan  

Once you have joined an IB program, it’s crucial to develop a customer acquisition plan to attract potential clients.  

Identify your target market and create strategies to reach them effectively. Utilise various marketing channels, such as online advertising, social media, and networking events, to promote your services as an IB. Clearly communicate the benefits of trading through your partnered broker and highlight their reputation and exceptional services to entice clients to become your referrals. 

  1. Start Promoting Broker Services   

Now that you’ve developed a plan, it is time to put them in place to promote the broker and their services. One important aspect of your promotion is to ensure that your audience joins the trading platform using your IB referral link. This way, you can earn a commission or rebate for each trade they perform. Establish your expertise in the industry and build trust with your clients by consistently delivering valuable and relevant information. Additionally, offer the best services to support their trading journey and help them achieve their goals. 

Finally, after successfully joining an introducing broker program, you can put the plan you have created in the first step and start promoting the broker services. Don’t forget to get your audience to join the trading platform using your introducing broker referral link, so you get your commission for each trade they perform.   

  1. Strive for continuous learning and improvement  

As an IB, continuous learning and improvement are essential. Stay updated with market trends, industry news, and changes in regulations. Expand your knowledge by attending seminars, webinars, and conferences related to the financial markets. This will enable you to provide informed advice and guidance to your clients.  

By following these steps, you can better position yourself as a successful introducing broker, attract a loyal client base, and establish a reputation for reliability and expertise in the industry. 

What is Executing Broker [1] 

Now that you’ve understood the role of IBs, it is time to learn about the role of executing brokers. An executing broker is a type of broker that specialises in executing buy or sell orders on behalf of clients.  

Their main focus is on efficiently and accurately executing trades in the financial markets. They have direct access to various exchanges and liquidity providers, allowing them to execute trades at the best available prices and with minimal delays. 

Executing brokers often provide clients with trading platforms or order execution systems through which they can submit their trade orders. These platforms offer real-time market data, order routing capabilities, and tools for managing orders. The executing broker’s role is to ensure that client orders are executed promptly and at a low cost. They play a vital role in facilitating smooth trade executions and helping clients navigate the financial markets. 

Introducing Broker vs Executing Broker 

Here’s a table showing the comparison between IBs and EBs: 

Aspect Introducing Broker Executing Broker 
Function Introduces clients to brokers Executes trades on behalf of clients 
Client Acquisition Focuses on establishing long term relationships with potential clients Clients are typically directed to the executing broker by the IB 
Trade Execution Does not directly execute trades Executes trades efficiently for clients 
Handling of Funds Does not handle client funds Manages client funds as part of the trade execution process 
Services Provided Provides information on financial products, assists with account setup, offers educational resources Offers trade execution services, order routing, trade confirmation, settlement, custody of assets 
Market Access May have access to multiple financial products depending on the broker Direct market access to execute trades on relevant exchanges or markets 
Table 1: Comparison between executing brokers and introducing brokers 

Introducing Broker or Executing Broker? 

Both IBs and EBs play distinct roles in the financial market. IBs act as intermediaries, introducing clients to brokerage firms and facilitating their trading activities. They provide consultation, educational resources, and support to clients to ensure a smooth trading journey with the partnered broker.  

On the other hand, EBs specialise in executing trades on behalf of clients, and they can collaborate with IBs to further enhance the client’s trading experience. 

Interested in starting as an IB? Join the Vantage Introducing Broker Program here and leverage our strong brand reputation to help you find potential clients.  


  1. “Executing Broker – Investopedia”. https://www.investopedia.com/terms/e/executingbroker.asp . Accessed 4 July 2023 

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